As the name suggests, Social Media Optimization primarily uses using social media to enhance your company’s online presence and connect with your audience. Setting up profiles on Instagram, Facebook or Twitter is a proven SMO strategy where the businesses can be on the same page as their customers!
Though Social media marketing and SEO are considered as separate aspects of marketing both are complimentary and highly inter dependent. SEO may not be effective without integrating with social media marketing.
Optimize Your Profile
Social media optimization is all about optimizing your business profile. It is the core area that deserves a lot of attention because your profile is the bedrock of your promotions. It should ideally have a profile photo, company name, and clear and concise biodata that states what your company is all about. Apart from using relevant keywords, you can also keep a trackable link back to your website within your bio to drive more traffic.
Setting up a social media profile may sound easier than done as it requires expertise and an eye for details. Our team will help you to come up with a stunning profile that will set a strong foundation for your social media campaigns and promotions. Completeness of the profile plays a key role in making your page stand out.
Optimizing your social media will also help you to set off influencer marketing. It motivates others to trust your brand and also to recommend and refer to others. Social media optimization ensures better customer engagement and enables you to interact with your customers directly.
Optimize Your Content
In SMO too, the content has a pivotal role in driving traffic. Sharing quality content is the winning card in social media marketing. The content should include a nice mix of both original content and curated content.
Keyword Research
Keyword research is one of the key competencies for both SEO and SMO. We can help you to find the most popular topics, hashtags and keywords your target audience is interested in. It will help you to share content that’s relevant to their interests. We use a variety of SMO tools to find the most searched keywords and phrases in social media.
SMO Strategy
Because SMO is something new, most businesses do not have a well laid out marketing strategy that could make their business social. We at Ibex can help you to optimize your social media marketing campaigns with well-defined goals and objectives. We can help you to set up attractive and extremely engaging social media profiles at popular platforms like Facebook, Instagram, LinkedIn, and Twitter, but help you get the multiple benefits of SMO the best way possible!
Our dedicated team will diligently make use of all the categories of social media channels to promote your products and create a strong social media presence in the shortest time possible. We offer customized and result-oriented SMO services and reporting at affordable in the price ranges that match every customer’s budget.
The big plus of SMO services is that it makes your social media account search-engine friendly and automatically connects the audience searching through various social channels. Better online visibility of your website results in not just generating more leads and revenue but also in greater community management.
Social Media optimization will boost the digital presence of your brand and bring your message closer to the audience. It is a consistent and continuous activity that can get your business listed in search engine results and enhance sales and user engagement among others.
Are you looking for SMO Services? Reach us today on marketing@ibexsystems.ae for more details.